Cookies are small text files that are stored on the visitor's device when visiting a website, provided the visitor's browser settings allow for it. Domain-related information is written to these text files, which can be read again at a later time. Using cookies, our website can store important data to provide you with our services and make usage more convenient. Some cookies remain on your device until you delete them or they expire. They allow us to recognize you on your next visit.
There are cookies that require your consent before they can be stored on your device. In addition, there are cookies that can be set without your consent, as they are essential for us to provide our services:
(a) Technically necessary cookies: we use technically necessary cookies on our website to display the website to you and enable proper use of the website. The data processing is required for the purpose of ensuring data security and preventing misuse, and therefore occurs based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR in conjunction with § 165(3) of the Telecommunications Act.
(b) Preference cookies: preference cookies allow a website to remember certain information that influences how the website behaves or appears, such as your preferred language or the region in which you are located. The data processing occurs based on your voluntary consent in accordance with Article 6(1)(a) of the GDPR in conjunction with § 165(3) of the Telecommunications Act.
(c) Statistics cookies: we use web analytics services to determine the number of visitors and observe how visitors behave on our websites. They also help us improve the functionality of our website. The data processing occurs based on your voluntary consent in accordance with Article 6(1)(a) of the GDPR in conjunction with § 165(3) of the Telecommunications Act.
(d) Marketing-Cookies: we use marketing cookies to track visitors across websites. Our goal is to show users ads that are relevant and appealing to them, making them more valuable for publishers and advertising third parties. The data processing occurs based on your voluntary consent in accordance with Article 6(1)(a) of the GDPR in conjunction with § 165(3) of the Telecommunications Act.
A complete list of cookies can be found in the cookie banner under 'details.' The cookie banner appears automatically when you first access our website. You can also access the cookie banner through the 'cookies' menu item in the footer of the website.
To the extent that your settings also include providers that transmit data to countries without an adequacy decision under article 45 of the GDPR and without suitable guarantees under article 46 of the GDPR, your consent applies to this as well. There is a risk that the data transmitted in this manner may be subject to access by authorities in these third countries for control and monitoring purposes, and that no effective legal remedies will be available against this. you can change your individual consent at any time, for example, under the 'cookies' menu item in the footer of the website. You can click 'allow all' or 'reject' to accept or decline all consent-requiring cookies. You can also customize your cookie settings individually using the sliders and by clicking the 'allow selection' button
We use the following cookies and tools:
Google Tag Manager: We use the Google Tag Manager from Google Ireland Limited (Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland) to manage and embed tags on our website through a single interface. Tags are small tracking codes and code snippets that allow us to measure traffic and user behavior, capture the effects of advertising activities, set up audience targeting, and test our website. The Google Tag Manager does not store any cookies in your browser. Rather, it manages the tags of different tracking tools within the Google Tag Manager.
Google Analytics: our website uses Google Analytics, a web analytics service from Google Ireland Limited (Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland). when you interact with our website, Google Analytics collects the following data, among others: the URL of the pages you visit on our website, information about your device, the browser you are using, the operating system you are using, details about the time of page views and duration of access, information about your user behavior (e.g., navigation behavior), your approximate location, as well as information about your conversion events (e.g., completed purchases and registrations) and visitor sources. Google also holds a privacy shield certification, ensuring a higher level of data protection. for more information on data processing, please visit
https://policies.google.com/privacy?hl=en and
https://support.google.com/analytics/answer/6004245?hl=en.
Adjust: we use adjust, an analytics service from adjust GmbH (Aaarbrücker Straße 37a, 10405 Berlin, Germany), to analyze user behavior and subsequently optimize our services and advertising measures. When you interact with our apps, adjust collects the following data, among others: information about your device and the operating system you are using, details about the time of your visit and duration of access, information about your usage behavior, your approximate location, your conversion events (e.g., completed purchases, registrations), and visitor sources. For more information, please visit:
https://www.adjust.com/terms/privacy-policy/.
Google Ads: we use the conversion tracking (visitor action evaluation) of the online advertising program 'Google Ads' from Google Ireland Limited (Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland) on our website. When you click on an ad displayed by Google, a cookie for conversion tracking is placed on your device. The information collected using the conversion cookie is used to generate conversion statistics. Additionally, we use the retargeting feature of Google Analytics by creating audiences based on our user data in Google Analytics and sharing them with Google Ads. Furthermore, we use the 'Customer Match' feature of Google Ads to create custom audiences. This is intended to display personalized advertising to users within the Google Advertising Network. For more information, please visit:
https://policies.google.com/privacy?hl=en.
Google Optimize: we use Google Optimize, a website optimization service from Google Ireland Limited (Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland). this service allows us to optimize our website by delivering specific content and features to a certain percentage of our website users and statistically evaluating these usage changes. Google Optimize uses certain cookies (_gaexp and _opt_expid) to recognize the tests. For more information, please visit:
https://policies.google.com/privacy?hl=de and
https://support.google.com/optimize/answer/7012154#zippy=%2Cthemen-in-diesem-artikel.
Meta Ads (inkl Custom Audiences): we use the meta pixel from Meta Ads for conversion measurement, the advertising platform of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The Meta Advertising Network includes Facebook, Instagram, WhatsApp, and the Meta Audience Network. With the 'Custom Audiences' feature, we can track when you are redirected to our website by clicking on a Meta Ad. This allows us to evaluate the effectiveness of ads for statistical and marketing purposes and optimize our advertising measures. For more information, please visit:
https://www.facebook.com/privacy/policy.
Microsoft Advertising: we use website conversion tracking through 'Universal Event Tracking' (UET) from Microsoft Advertising, the advertising platform of Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland). This allows us to analyze the behavior of users who land on our website through our ads within the Microsoft Advertising Network and subsequently optimize our services and advertising measures. Microsoft advertising uses its own cookies to distinguish individual users on our website (_uetvid), to distinguish individual sessions on our website (_uetsid), and to improve the accuracy of website conversion tracking (_uetmsclkid). For more information, please visit
https://privacy.microsoft.com/privacystatement.
Hotjar: Wir verwenden Hotjar, einen Webanalysedienst der Hotjar Limited (Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta), um das Verhalten der Nutzer auf unserer Website mithilfe von Heatmaps und Session Recordings statistisch auszuwerten und in weiterer Folge unsere Website zu optimieren. Dabei werden die Cookies _hjSessionUser_ und _hjSession_ gesetzt. Nähere Informationen findest Du unter:
https://www.hotjar.com/legal/policies/privacy/
Cookiebot: we use Hotjar, a web analytics service from Hotjar Limited (Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta), to statistically evaluate user behavior on our website using heatmaps and session recordings, and subsequently optimize our website. During this process, the cookies _
hjSessionUser_ and _
hjSession_ are set. For more information, please visit:
https://www.cookiebot.com/de/privacy-policy/.
Hubspot: on our website, we use the services of Hubspot (2nd floor, 30 North Wall Quay, Dublin 1, Ireland). Through Hubspot, we collect data on your visitor behavior for statistical purposes. For more information, please visit:
https://legal.hubspot.com/privacy-policy.