New by Neworn: High quality kids fashion at unbeatable prices

What does B-goods mean and why is it often as new?

Maybe you've already heard of B-goods. As B-goods Are items that can no longer be sold as regular new goods (so-called a-goods) Even though they are as good as new and fully functional. These are often products that fall out of the normal distribution chain and are therefore offered more cheaply. But why “second choice”? Here are a few reasons why B-goods is created and yet almost Like new Is:

• Returns and opened packaging: B-goods items are often returns from the mail-order business or exhibits that were only unpacked and viewed once. The original packaging is missing or has already been opened, but the product itself has hardly been used at all. For example, in the case of clothing, this means returned items that did not suit the customer — they may have been tried on but never actually worn.
  
  
• Minor blemishes: Some B-goods have slight optical defects — such as a tiny scratch on the push button, a barely visible seam irregularity or damaged cardboard. Search minor errors do not affect functionality or portability, the garment is therefore still of high quality. Minimal blemishes are often negligible, especially when it comes to children's fashion, which must be robust.
  
  
• Overproduction and remaining stocks: B-goods sometimes also includes remaining or special item — i.e. new goods that are left over. This overlaps with unsold new product, a concept that we'll talk about in a minute. The following applies here: The articles are unused, only “surplus” produced.
  
  

All of these B-goods pieces have something in common: They are new or as good as new, tested and fully functional, but cost significantly less than the original price. For parents, this means the opportunity to buy a high-quality branded romper or a sturdy jacket for half the price (or even cheaper) — with the good feeling that the product is flawless.

Unsold new goods: Why do new products sometimes get left behind?

In addition to B-goods, there is also Unsold new product and Last season products, which New by Neworn offers. These are brand-new items that were originally in manufacturers' stores or warehouses did not find a buyer. Are you wondering why brand-new children's fashion is left over at all? Here are a few reasons:

• Seasonal overproduction: Fashion companies plan collections in advance. No one can predict exactly how many winter jackets or summer dresses will be sold. Production is often carried out in stock — it is better to have a little too much than an empty inventory. If there is no severe winter or if demand falls, hundreds of pieces remain unsold. In the children's clothing industry, it is common for unsold clothing to be left over after the end of the season and first end up in the warehouse or passed on to wholesalers. Experts even estimate that around a third of all clothing produced is not sold at all — an enormous oversupply!
  
  
• Color and fashion trends: What was all the rage yesterday can look old today. Maybe bright yellow was the order of the day for rain jackets last year, but this year everyone only wants neutral shades. Trendchange and consumer tastes mean that parts of a collection (such as in a less popular color or design) are left behind. However, these items are by no means “bad” — they just don't fit the current trend anymore. For children's clothing, especially practical and convenient should be, fashion subtleties are often secondary. Parents still want to be happy to receive a cute sweater with a bygone design one season later, if the quality and price are right.
  
  
• Sizes and sales forecasts: Especially when it comes to children's shoes or clothing, certain sizes are left over. Perhaps size 98 and 104 were in high demand, but 92 and 110 remained on the shelf. Retailers order a specific quantity of every size — if the forecast is not accurate, new items remain unsaleable. The situation is similar with collections: Some designs sell rapidly, others more slowly than expected. The result: Flawless new product, which simply hasn't found the “right” buyer yet.
  
  
• New collection is pressing for: In the fashion calendar, one collection follows the next. As soon as spring fashion arrives, the winter goods must be removed — whether sold or not. Many parents know this from sales: Just in time for the change of season, there are discounts on the old to make room for new things. Nevertheless, in the end, there is often a remnant that hasn't made it into the shopping bags in time.
  
  

In the past, such people landed excess products not infrequently as loss-making items somewhere in the outlet or — worse — in the trash. In fact, vast quantities of new clothing were destroyed in the past because there was no longer a distribution channel for them. (In Austria alone, around 4.6 million kilograms of unworn clothing and shoes were destroyed in 2021 — It's hard to believe!) Fortunately, there is a change in thinking here. Knotted right there New by Neworn On and give these clothes a Second Chance.

New by Neworn — the Second Chance for B-Ware & Co.

New by Neworn Is a new initiative (launched at the beginning of 2025) from the Neworn platform, which specializes in unsold goods such as old collections, samples and returns to pass on to parents instead of these new pieces collecting dust or being thrown away in storage, they come in regular flash sales to families who appreciate high-quality children's items.

The principle Is Simple: In time-limited Actions (Flash Sales), certain brands or categories are offered at a significantly reduced price. Up to 80% off the original price are possible — real bargains, in other words! The EU and the fashion industry welcome such approaches, as a new EU Ecodesign regulation obliges textile companies to ecological footprint to reduce instead of destroying surpluses, sustainable action is being taken here and families enjoy great prices. Win-win!

Caroline Schober, the Founder of Neworn, explains in an interview that the flash sales from New by Neworn are enthusiastically received by customers. There are new offers every week or every few weeks — when a promotion is over, is the next brand already ready. This means that you can always discover new favorites.

For us parents, this means: Keep an eye out! The offers are limited, both in time and in quantity. If you like something, grab it before it's gone. But don't worry — if a sale is missed, replenishment will definitely be back soon. If you want to be on the safe side, you can sign up for the Neworn newsletter, for examples you don't miss out on any more action.

What are the benefits of these offers for parents?

So why should you, as a mother or father, of all things at New by Neworn hit when it comes to B-goods, unsold new goods or last season items? Here is the main benefits At a glance:

• Big Savings — The most obvious advantage is prize. You get branded goods often at a Fraction of the Original Price. Discounts of 50% and more (sometimes up to 80% of the original price) are possible, so high-quality children's clothing suddenly Is within every family's budget. This allows you to protect your wallet without sacrificing quality.
  
  
• High quality — Unlike many cheaply produced discount goods, this is high quality products, which were originally intended for normal sale. The materials, workmanship and durability meet the high standards of the respective brand. Many items are well-known brand items, which are only cheaper due to minor flaws or excess inventory. So you get the Full Quality for Half the Price.
  
  
• Tested goods — Neworn ensures that the items offered are in perfect condition. B-goods are usually checked before they are resold, so you can be sure that, for example, the zipper actually works or that a returned onesie is clean and as good as new. The platform ensures transparency: Articles that are not entirely perfect are marked accordingly. As a buyer, you know exactly what you're getting.
  
  
• Discover top brands — The New by Neworn selection includes popular brands From the Baby and Children Segment Often, they are even sustainable labels that are not found everywhere. For example, you can brand clothing from Steiff, Petit Bateau or Ralph Lauren Get hold of, but also trendy organic babywear from smaller manufacturers. Maybe you've always wanted a part of a particular premium brand but were put off by the price — here's your chance!
  
  
• Good conscience — As a bonus, you're also doing something good for the environment when you take advantage of these bargains. You prevent new clothes from being thrown away unused and support a sustainable circular economy. Although the focus is on the low price, you also make a contribution to ensuring that resources are not wasted. High-quality children's clothing gets a second life — either on your child or maybe later on someone else.
  
  

Summarized: New by Neworn allows you to dress your child in high quality while saving a lot of money. This is particularly great because children are constantly in need of new sizes. Why pay a lot when there is another way?

Tested quality: New items from well-known brands

An important point that must be emphasized again and again is the Quality of the products offered. Many parents may be wondering: “Am I really getting original goods there? Isn't there a catch? ” The clear answer: Yes, it is original — and no, there is no catch other than the lower price.

Neworn cooperates directly with Children's fashion labels, often sustainable companies that hand over their surplus inventory via this platform. This allows you to be sure that the products authentically Are — no forgeries, no junk. It is The same itemsWhich you may have seen in the shop window last year or had in your shopping cart online, but then did not buy. But now they're coming to your home at a discount.

An example from the current offers shows how The deals are attractive Are: Recently there was a cute muslin dress “Amelie” Of the brand MerryMinis In apricot floral print for Only 20€ instead of the original 55€. The dress was part of the last season's collection — top quality, current design, but just from the previous year. These figures speak for themselves. Another label Eve & Olive, offers baby hats made from 100% lyocell — originally ~19.90 €, on sale for 16.90€. That may “just” be a smaller discount, but even basics are permanently cheaper here. And especially for higher-priced purchases such as winter jackets or snowsuits, you can Save correctly.

Many of the brands represented are known and appreciated by parents — from Classic Premium Brands upto hip sustainable newcomers. Whether it is the quality of the traditional brand Steiff Is (keyword fluffy bear motifs and durable fabrics) or Scandinavian organic cotton fashion, which is currently in vogue — the range is wide. All items are made to dress and last kids. That doesn't change just because they're “B-goods” or “last season.”

Conclusion: High-quality shopping and saving money

“New by Neworn” impressively shows that Quality and economy Let it connect. For parents in Austria (and beyond), this means: You don't have to give up stylish, durable children's fashion just because you want to keep an eye on your wallet. Whether B-stock with minimal defects, Unsold new product From a previous season or simply excess inventory — all of these products are Too bad for the bin And thanks to Neworn, they find their way into everyday family life.

The benefits are obvious: You get As good as new, tested items from well-known brands at uniquely low prices, your kids love beautiful new outfits (or shoes, or even a new car), and by the way, every purchase helps to reduce waste in the fashion industry. Especially in times of rising costs and growing environmental awareness, this is a development that can only be welcomed.

In the end, everyone is happy: The parents because they get great products for their little ones at bargain prices; The kidsBecause they are dressed comfortably and smartly; and even The ManufacturersBecause their lovingly designed pieces are still being used and make new small wearers happy.

Just take a look at New by Neworn Stop by and see for yourself. Perhaps you too will discover the next little treasure for your child — high-quality, inexpensive and with a good feeling. Have fun browsing and saving!

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