The second-hand market in Austria is booming

This development reflects the growing trend of giving second-hand clothing and other goods a second chance. The increasing awareness in the fashion industry shows that the trend is moving in the right direction and that we are on the path toward a more positive, sustainable future.

The Second-Hand Boom in Numbers
Don’t worry—we’re not here to overwhelm you with stats (promise!)—but these figures speak for themselves:

According to the Consumer Check conducted by market research institute Reppublika on behalf of the Austrian Retail Association:

• 74.1% of Austrians have bought second-hand items at least once.
• Around 18% of buyers shop second-hand monthly.
• 27% have purchased second-hand children's clothing.
• 59% use online platforms for their second-hand purchases.
• On average, respondents spend €195 per year on second-hand items.

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The trend is sustainable.

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Buying second-hand clothing not only benefits the environment but also supports a circular economy that conserves resources. The trend is especially strong with children's clothing, as it’s often worn only briefly and remains in excellent condition.

If you want to learn more about sustainability, visit our Sustainaility page.

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Given the sustained growth of the second-hand market, traditional retail is increasingly shifting its focus toward this sector. Furniture stores and fashion retailers in particular are integrating dedicated departments for second-hand products—often under modern labels like “pre-owned” or “pre-loved.” This trend is further reinforced by new regulations being implemented as part of the EU Green Deal, such as the Ecodesign Regulation and the Right to Repair.

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Read more about the Ecodesig Regulation.

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The second-hand market will continue to grow, especially with the rising importance of online shopping. With Neworn, we offer a convenient way to buy and sell second-hand items—making it not only more sustainable but also budget-friendly. Given current trends, it’s clear that buying second-hand clothing online will play an increasingly important role in the future. We’re thrilled about this development, as it shows that our vision resonates with the values of people in Austria.

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With Neworn, we offer you the opportunity to buy high-quality second-hand children’s clothing online—affordably, easily, and conveniently. Let’s continue this positive trend together and work toward making the fashion industry more sustainable!

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Because we're not there yet!

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